Do you know? At the same time, you are thinking to reach the key accounts, your fellow competitor may have created new opportunities to make an impact on the decision makers within the accounts. Yes, when we talk about ABM it’s a market of one, but when we dig into it, it’s a herd of decision makers.
Decision makers have become selective and aware of the campaigns that are pressing on them to make their mind. Reaching a precise account with unorganized and not helpful content is the opportunity lost, whereas telling accounts what they want in a way they want to listen, is a goal made in the first minute.
You are not alone who is targetting the ‘market of one’. Beware, knowing merely target accounts was the bearing fruit thing of yesterday, today is different. At MachBizz, We understand the efforts you took to develop a solution, keeping targeted accounts in mind. You have built a right solution for the right accounts, we are just bringing you the clever insights of the changing behavior of accounts.