Research showed that neither B2B buyers nor sellers were getting what they needed from each other. Buyers wanted insight and innovative thinking to help them improve business results. The providers weren’t getting access to the kind of strategic business information that would enable them to provide this needed insight. To help both, we developed an approach to create a collaborative win-win for the buyer and the seller. That strategy is Account Based Marketing.

Why ABM?

  • Minimize waste and focus marketing efforts
  • Improve Alignment between marketing and sales
  • Goal-setting and analytics are easier