Our data services for account based marketing give you the insights you need to support your ABM strategy. We'll identify your highest value target accounts, assign scores to your best prospects, and provide you with a system for high-touch communications.
The common reference to ABM is that it’s a “market of one.” But when we dig into it, it’s actually a herd of decision makers. There can be as many as 17 individuals involved in every purchase decision for things like technology, equipment or enterprise services. You need to reach a wide range of decision-makers – from the IT help desk guy to the CEO.
Each of those individuals needs different types of information, at different times in the buying cycle. Knowing which people and job functions to target gives you multiple “evangelists” to promote your brand within their organization.
Get actionable insights into the changing behavior of accounts with ABM services from MachBizz.